Building the Coalition to Fight Malicious Deepfakes

The DeepTrust Alliance is a global coalition of stakeholders advancing the fight against digital disinformation and deepfakes. 

A 501(c)(6), DeepTrust is the only multi-industry organization using a network approach to create the standards to combat digital fakes.

Values and Beliefs

 
 

We believe:

Technology is simply a tool

It is only “good” or “bad” depending on how society uses it.

Open standards and open governance are critical

These are collective problems that cannot be solved via proprietary solutions.

A network approach is vital

A complex issue, cross-collaboration is needed to create the standards that verify the origins of content to combat digital fakes.

Deepfakes are a part of the public record

However, they need guardrails, warning labels, and identification as purposeful satire or manipulation.

We Value

Transparency

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There is a value in giving consumers more information rather than less.

Self-governance

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Individuals should have the power to decide what kind of content is allowed on their platform in accordance with their values, mission, and business model.

Communication

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Cross-collaboration between industry, government, and civil service drives progress forward.

Advisors

Civil Society

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Adam Grant

Wharton Professor


Don Thibeau

OpenID Foundation

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Ron Quaranta

Wall Street Blockchain Alliance



Tom Smedinghoff

Lorde Locke

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Christian Dawson

Internet Infrastructure Coalition

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Carla Robbins

Veteran NYTimes
Wall Street Journal
Baruch College and Council on Foreign Relations

Technical

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Siwei Lyu

SUNY - Albany
MediFor - DARPA

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Shweta Jain

Ph.D.
Associate Professor Mathematics and Computer Science
John Jay College of Criminal Justice

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Daniel Selman

CTO – clause.io

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Diane Joyce

MATAKITE

Industry

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Callie Schweitzer

Media Entrepreneur

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John Jaeger

Co-Founder, CEO – Hala Systems

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Andre Swanston

CEO - TruOptik

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Timothy Ruff

Founder – Evernym


Michael Casey

MIT Media Lab

Industry

Banking & Insurance
Tech, Media & Telecom
Healthcare


Civil Society

Universities & Think Tanks
Regulators & Policymakers
NGOs & Hackers


Services

Talent & Public Relations
Auditors
Lawyers

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Coalition of Stakeholders